Nov 19, 2024

Yes, I agree. I also see this happening in design processes where tools or frameworks (like design systems or user journey maps) are mistaken for the strategy itself. Just as OKRs are complements to strategy, design tools should align with a product's larger vision and goals.

Skipper Chong Warson
Skipper Chong Warson

Written by Skipper Chong Warson

Product strategist, designer, and facilitator at How This Works co, host of the How This Works show. Fjord, thoughtbot, SoftServe, and Shep (acquired) alumni.

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