Skipper Chong Warson – Medium

Skipper Chong Warson

he/him

Skipper Chong Warson

·

Jun 19

How to build a Bullseye Customer one-liner

The difference between a customer you can describe and one you can actually find

How to build a Bullseye Customer one-liner

In

How This Works co

by

Skipper Chong Warson

·

Mar 13

Mixtape Friday: Stay as long as you want • Volume 006 Winter 2026

A winter mix borrowed in part from Sofia Coppola — '60s girl groups, shoegaze, and holding space. 33 tracks.

In

How This Works co

by

Skipper Chong Warson

·

Jan 9

The $400 method that saved Sesame’s launch, a healthcare startup

21 interviews, $400, three (3) months — how a consistent interview rhythm solved what months of planning couldn't

The $400 method that saved Sesame’s launch, a healthcare startup

In

How This Works co

by

Skipper Chong Warson

·

Jan 8

How talking to 10 customers over two (2) weeks unlocked $2M for a Fortune 500 co

How a structured approach to customer interviews turned assumptions into evidence—and evidence into a completely different product strategy

How talking to 10 customers over two (2) weeks unlocked $2M for a Fortune 500 co

In

How This Works co

by

Skipper Chong Warson

·

Sep 5, 2025

Mixtape Friday: Really really light, vol 5 • fall 2025

A mix of everything we’re listening to at How This Works co, from PJ Harvey to Daniel Johnston

What might be a black mixtape cover with “Really really light” in large white text, surrounded by vintage cassette tapes. Shows “MIXTAPE FRIDAY,” “Volume 005 • Fall 2025,” and “how this works co.” branding with a small cassette tape icon in the upper right corner

In

How This Works co

by

Skipper Chong Warson

·

May 13, 2025

Interviewing customers: a lightweight framework that actually works

Customer interviews 101: a framework for spinning customer interviews into product gold — from How This Works co. 2 in a series of 4.

Two designers reviewing a paper prototype with sticky notes while conducting a remote customer interview with a participant visible on the laptop screen

In

How This Works co

by

Skipper Chong Warson

·

May 6, 2025

Interviewing customers: the unsung superpower that your product company needs right now

Customer interviews 101: Product teams are building for themselves, not customers needs, desires, or pains from HTW co. 1 in a series of 4.

A comic showing three men in an office setting. One man in a red shirt confidently declares ‘If I were our teenage girl target, I would LOVE our new product.’ Another man asks ‘Have you actually talked to any to make sure?’ A third man responds ‘What? And leave this room?’ This illustrates how product teams make assumptions about their target audience without actually speaking to them. Drawn by Tom Fishburne, this comic is featured in Giff Constable’s ‘Talking to Humans.’

In

How This Works co

by

Skipper Chong Warson

·

Feb 12, 2025

Understanding creativity, structure, and balance with Eames, design thinking, and Newman’s Squiggle

Design isn’t magic. But watching a skilled practitioner at work can feel magical — the way each move seems effortless, whether about them…

Charles Eames’ design diagram for the 1969 exhibition: What is Design? at the Musee des Arts Decoratifs in Paris, France

In

How This Works co

by

Skipper Chong Warson

·

Dec 13, 2024

How Adaptive Path and Margaret Gould Stewart helped me build and manage teams remotely

How attribute cards, made by Margaret Gould Stewart and refined by Adaptive Path, transformed remote team-building & collaboration for me

Kristin Skinner and Peter Merholz holding four (4) attribute cards each, photos from their book, “Org Design for Design Orgs”

Skipper Chong Warson

·

Nov 19, 2024

Yes, I agree.

Skipper Chong Warson

Skipper Chong Warson

he/him

Product strategist, designer, and facilitator at How This Works co, host of the How This Works show. Ex-Fjord, thoughtbot, SoftServe, Shep (acquired), & Sesame.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech