Skipper Chong Warson – Medium

Skipper Chong Warson

he/him

Interviewing customers: A lightweight framework that actually works

Customer interviews 101: A framework for spinning customer interviews into product gold — from How This Works co. 2 in a series of 4.

3d ago

Two designers reviewing a paper prototype with sticky notes while conducting a remote customer interview with a participant visible on the laptop screen

3d ago

Published in
How This Works co

Interviewing customers: the unsung superpower that your product company needs right now

Customer interviews 101: Product teams are building for themselves, not customers needs, desires, or pains from HTW co. 1 in a series of 4.

May 6

A comic showing three men in an office setting. One man in a red shirt confidently declares ‘If I were our teenage girl target, I would LOVE our new product.’ Another man asks ‘Have you actually talked to any to make sure?’ A third man responds ‘What? And leave this room?’ This illustrates how product teams make assumptions about their target audience without actually speaking to them. Drawn by Tom Fishburne, this comic is featured in Giff Constable’s ‘Talking to Humans.’

May 6

Published in
How This Works co

Understanding creativity, structure, and balance with Eames, design thinking, and Newman’s Squiggle

Design isn’t magic. But watching a skilled practitioner at work can feel magical — the way each move seems effortless, whether about them…

Feb 12

Charles Eames’ design diagram for the 1969 exhibition: What is Design? at the Musee des Arts Decoratifs in Paris, France

Feb 12

Published in
How This Works co

How Adaptive Path and Margaret Gould Stewart helped me build and manage teams remotely

How attribute cards, made by Margaret Gould Stewart and refined by Adaptive Path, transformed remote team-building & collaboration for me

Dec 13, 2024

Kristin Skinner and Peter Merholz holding four (4) attribute cards each, photos from their book, “Org Design for Design Orgs”

Dec 13, 2024

Yes, I agree.

Nov 19, 2024

Nov 19, 2024

So much here, I think one of the most important things you all are calling out is categorizing your…

Nov 19, 2024

Nov 19, 2024

Your point about the mad rush to standardize systems and the unintended long-term consequences…

Oct 23, 2024

Oct 23, 2024

Published in
How This Works co

Damien Newman’s “squiggle” as a critical look at design thinking

You knew it was coming, I’m a designer, after all. Here it comes: let’s talk about design thinking.

Oct 22, 2024

The “squiggle” as labelled by Newman with two phases (on top: noise/uncertainty/patterns/insights vs clarity/focus) and three sections (on bottom: research & synthesis vs concept/prototype vs design)

Oct 22, 2024

Published in
How This Works co

Hi, we’re How This Works co (with a gift for you)

Grand opening, soft opening — where did we put those giant scissors again?

Oct 18, 2024

A (re-)grand opening sign — photo by Tim Mossholder

Oct 18, 2024

Published in
How This Works co

Unlocking collective power with workshops, HMWs, and BHAGs

Tackling complex challenges

Oct 14, 2024

Box of Sweethearts candies with a heart-shaped candy reading ‘DREAM BIG’ in bold red text, surrounded by colorful pastel heart-shaped candies spilling out by Kenny Eliason

Oct 14, 2024

Skipper Chong Warson

Skipper Chong Warson

he/him

Product strategist, designer, and facilitator at How This Works co, host of the How This Works show. Fjord, thoughtbot, SoftServe, and Shep (acquired) alumni.

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